Podcasting 101

Small Business Enterprise Centre

Do you have a podcast or want to launch one? Join us and learn how you can get started with minimal equipment.

SaltWater Creative Space

Podcasts give listeners the freedom to choose what they want to listen to and when. They can hit play, rewind, pause or fast-forward through episodes based on their preferences and consume elements of your business in a fun, engaging and stimulating way. Dr. Melissa Longo, Co-owner of <a href="https://saltwaterspace.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">SaltWater Creative Space and Production Studio</a> and podcast professional, will be spending the morning discussing how you can get started with minimal budget and gear, and how to build a series of episodes that reflect your brand and story.The workshop will cover:· Why podcasting is still a great, growing medium to share the message of your business· How to get creative on what you want to share and build a show that reflects your brand· Manageable ways to produce a podcast, and how to get started whether you have a large or small budget· The most common mistakes that are often made, and how to avoid them· Setting metrics and goals that are realistic to assess your reach and success· Marketing a podcast efficiently to increase your exposureWhen: Wednesday November 29, 2023 – 9am – 12pm Where: 637 Hurontario St Suite 300, Collingwood, ON L9Y 2N6 Investment: $5 – coffee, tea and pastries will be included. Parking: There is minimal parking at SaltWater as it is a shared building. We recommend carpooling or finding alternative parking spaces via side streets ahead of time.

With 5 shows, 300+ podcast episodes created and produced, plus her experience coaching others to build and launch their own shows, Dr. Melissa Longo has some insights that can help you create the show you’ve been waiting to start, improve your current podcast, and market your show more effectively.Although her first love is her private clinical practice, her career has expanded over the years to include producing and hosting a TV show in her community on healthy living, being a featured expert on radio, television, podcasts, and online programs, and speaking internationally at conferences.She also actively supports other entrepreneurs and business owners with consulting work in the areas of branding, business and strategy, and content production. Most recently, she is one of the owners of SaltWater Creative Space &amp; Production Studio, Collingwood’s newest event and production space.

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Podcasting 101

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