Search Engine Optimization Boot Camp

Rob started his online marketing career in 2001 and, prior to founding PlusROI in 2007, he lead marketing efforts for a variety of Canadian and US software companies, ranging from start-ups to industry leaders.In 2022, Rob launched What Works Marketing Inc, focused on providing Google Advertising for small service businesses, with a focus on legal, wellness and trades.C﻿urrently his focus is developing creative and responsible AI systems and processes for his businesses and his clients.

Robert Cooper

Looking to launch an effective Search Engine Optimization (SEO) strategy?
Bring your laptop and join us on November 2nd!
Over the course of this one-day Boot Camp we’ll cover the process for devising an SEO strategy and teach you how to implement it.
This program is lead by Robert Cooper of PlusROI Online Marketing, a Google Premier Partner Agency managing international SEO efforts for clients for over 10 years.
You’ll be lead through the same processes used to launch actual client campaigns.
This boot camp will cover:
<UL>
<LI>
Principles of SEO: what Google is looking for
</LI>
<LI>
Competitive research (assessing your position relative to your competition)
</LI>
<LI>
How to build an effective strategy that considers your current online presence, resources and level of competition
</LI>
<LI>
Developing your overall content and engagement strategy
</LI>
<LI>
Local & regional versus national and international SEO
</LI>
<LI>
How to perform a technical SEO Audit on your site
</LI>
<LI>
Strategic website structures (that also help visitor conversions)
</LI>
<LI>
Creating an SEO Matrix to organize and streamline your efforts
</LI>
<LI>
Using tools and plug-ins (WordPress) to implement your efforts
</LI>
<LI>
Monitoring your SEO
</LI>
</UL>
Additional topics covered:
<UL>
<LI>
Blog and video SEO
</LI>
<LI>
Niche SEO
</LI>
<LI>
New trends & opportunities
</LI>
</UL>
You’ll be working with professional online marketers to facilitate as you create your own strategy and plan.
Also includes:
<UL>
<LI>
Google Analytics and Search Console setup support (pre-class)
</LI>
<LI>
Hands-on instruction
</LI>
<LI>
Group exercises
</LI>
<LI>
Catered lunch with vegan and gluten free options available
</LI>
<LI>
Small class size
</LI>
<LI>
Collaboration and support from your peers in the group
</LI>
<LI>
Additional resource materials
</LI>
<LI>
SEO review and optimization suggestions (within 30 days of boot camp).
</LI>
</UL>
 Who should attend:
<UL>
<LI>
Anyone looking to make sense of SEO
</LI>
<LI>
Those looking to create and implement a meaningful SEO strategy
</LI>
<LI>
Managers wanting insight to effectively manage internal or external SEO teams.
</LI>
</UL>
This boot camp will focus on delivering a solid & practical foundation in SEO skills, but will not delve into advanced technical practices (so it is not recommended for current SEO professionals).
Participants should have a basic understanding of web marketing concepts. A list of study resources will be made available in advance to students who need some background information.
Please email the organizer directly with questions, or if you prefer to be invoiced directly. The contact button is below, just under the organizer description.

Fort Tectoria - Shaw Conference Room

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Search Engine Optimization Boot Camp

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