Search Engine Optimization: Understanding SEO Basics

Often you will hear about needing to optimize search engines or SEO. Now, with AI, the nature of SEO has changed, and your strategy towards optimizing for search engines needs to change too. In this webinar, the Digital Service Squad will explain search engine optimization and the best tactics you as a business can use towards increasing your searchability.

What you will learn:

• What is SEO?
• Importance of keywords
• Utilizing AI for SEO
• On-page tactics
• Off-page tactics
• Technical SEO

Join us to learn why you should consider AI with SEO for your business and how you can easily get started.

Speaker Bio:

Digital Main Street is a program and service that helps main street businesses achieve digital transformation. The program is built around an online learning platform, structured training programs, and our Digital Service Squad, a team of highly trained recent graduates who help main street businesses grow and manage their business through the adoption of digital tools and technology.

Digital Main Street was created by the Toronto Association of Business Improvement Areas (TABIA) with direct support from the City of Toronto.

If you require accommodation, please notify us by email at least 4 weeks before the event date at etoronto@toronto.ca. To cancel the accommodation, we require 5 business days' notice before the event date.

Thank you to our sponsors: