Self Publishing | Lunch & Learn

IGNITE helps rural communities innovate by providing access to technology, resources, and mentorship for new businesses. Open to any industry or sector, IGNITE helps make ideas become reality.

IGNITE

Learn self-publishing with Michelle Wilson—turn your idea into a book, build your brand, and gain clarity to get started.

Cape Breton Business Innovation Centre

Have you ever thought about writing a book—or wondered what it actually takes to get published? Self-publishing has opened the door for entrepreneurs, coaches, and professionals to share their knowledge, build credibility, and grow their brand in a whole new way. In this Lunch &amp; Learn, life coach and small business owner Michelle Wilson will walk you through the fundamentals of self-publishing—from idea to finished book. She’ll share insights from her own experience, break down the process into manageable steps, and help you understand how a book can support your business and personal goals. Whether you’re starting from a blank page or sitting on a draft, this session will give you the clarity and confidence to move forward. What you’ll learn: • The basics of self-publishing and how it differs from traditional publishing • How to move from idea to outline to finished manuscript • Tools and platforms to help you publish your book • How a book can support your business, brand, or personal growth • Common challenges (and how to overcome them) Who this is for: This session is great for entrepreneurs, coaches, creatives, and anyone who has ever considered writing a book—whether you’re just getting started or looking to finally bring your idea to life. Walk away with a clearer understanding of the self-publishing journey—and the next steps to turn your ideas into something real.

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Self Publishing | Lunch & Learn

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