Simplifying Social Media

Learn to manage social media for your business with limited time and resources!

IMPORTANT: Electronic device required. Bring the device that you typically use for social media content creation (laptop, tablet, phone, etc.) Batteries should be fully charged - outlets may be limited.

Creating Content That Works

• Capturing strong photos and short-form video with a smartphone
• Creating simple, on-brand graphics efficiently using Canva
• Understanding what types of content perform best across platforms

AI To Support Social Media

• Introduction to AI tools for small business marketing
• Using AI to generate content ideas, captions, and campaign themes

Content Planning & Workflow

• Building a realistic content plan that fits your capacity
• Batch content creation techniques to save time
• Scheduling and automation tools to stay consistent

Paid Social Media Basics

• Budgeting and targeting basics for small campaigns
• Boosted posts vs. ad campaigns
• Interpreting performace without getting lost in analytics

Morning and afternoon nutrition breaks included.