Protagoniste Working Session: Talking with Strangers

Conducting research with end-users helps us develop a deep understanding of who they are and what their needs are. This allows us to design solutions that address root causes of a problem, which will then de-risk the design, implementation, and uptake of that product or service.

In this session, we will dive deep into a case study on conducting research with a vulnerable population. 

What this session will give you:

1. Understanding of the research process and why it’s important to engage end users throughout the journey
2. Tools and research methods for conducting qualitative research
3. Research considerations for engagement with a vulnerable population 

Important notes:

• Protagoniste working sessions are held in small groups so they can be highly interactive. Please be ready to ask questions and participate.
• This session will be held via Zoom

About the facilitator:

Setareh Shamdani, Design Researcher and Educator, Toronto

Setareh Shamdani is a designer and researcher specializing in merging human-centered design with product development, to de-risk implementation and adoption of solutions. She leads cross-disciplinary teams of designers, researchers, strategists, and developers on engagements for both private sector clients like global banks and national retailers, and public sector clients from the federal level down. She cares deeply about ethical design and her focus is to create products and services that are deeply rooted in people's needs while balancing clients' visions and business strategies. She also teaches as an adjunct professor at the York University / Sheridan College graphic design program.  

Presented by Protagoniste, in partnership with SEIP Canada