Tapping into Changing Consumer Patterns

YRBiz Recovery Series

This 1 hour session will provide you with a perspective on tapping into changing consumer patterns.

The pandemic has caused unprecedented behavioural re-sets in many consumers, and the ripple will be felt for some time. Canadians are changing how and where they consume goods and services, impacting the assumptions, markets and business models companies use for planning. Get insights into these changing behaviours so that you adapt your business and marketing strategies for maximum benefit. Abacus Data conducts weekly national surveys of consumer perceptions and preferences, and recently undertook a targeted survey for the tourism sector in the GTA for Central Counties Tourism. Join this session to hear about the most current trends that Abacus is seeing both nationally and regionally and learn about strategies that can help your business. If you are a retailer, or in the hospitality/tourism sector, this session will be especially geared to your business! David Coletto is the founder of Abacus Data, whose work has been featured in national media outlets, including The Globe and Mail, National Post, Toronto Star and Sun Media.Short presentations will be followed by brokered Q&amp;A sessions. Access to recorded session and materials available through the registration.Disclaimer Notice: The information provided through this business series is current as of July 23, 2020. Information provided by the series does not constitute legal or professional advice.The Newmarket and Vaughan Chambers of Commerce, in partnership with the Regional Municipality of York, and with support from the York Region Business Coalition, are launching the first phase of the Roadmap to Recovery series which will run from July to October. Free of charge, the sessions will be delivered virtually via Zoom and will feature practical strategies that participants can apply to their own businesses. For more information on the YRBiz Series, contact info@yrbc.ca.

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Tapping into Changing Consumer Patterns

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Tapping into Changing Consumer Patterns

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