TSA Technical Series - Quantifying User Experience

Established in 1887, the Toronto Society of Architects (TSA) is a non-profit volunteer-led organization dedicated to bringing people together to discuss, learn and explore around our shared passion for the built environment. We are committed to the betterment of our city and have played an important advocacy role throughout Toronto’s history. We do this through a wide range of programs which foster welcoming and inclusive forums for debate and the exchange of ideas, stimulating critical thinking about the design and building issues of our time.

Toronto Society of Architects

Quantifying User Experience 
Just in time for the end of cycle, the TSA Technical Series 2018 continues with a presentation by <A HREF="http://entro.com/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Entro Communications</A>! 
The physical design of space influences how we feel, think, and behave, and we have always had an intuitive sense that visual design shapes the character of a space. How do we meaningfully evaluate design options--how can we objectify the subjective? Models, based on principles of cognitive neuroscience and using machine learning and computer vision, advance our understanding of how the visual characteristics of an environment shape its character. These scientific and technological advancements support the design process and allow us more confidence in the effectiveness of our designs.
What You Will Learn
<UL>
<LI>Explanation of cognitive neuroscience in relation to the built environment </LI>
<LI>Knowledge needed to validate design decisions and communicate effectiveness of design</LI>
<LI>Understanding of how the physical design of space influences how we feel, behave and think</LI>
<LI>Methods to quantify the traditionally qualitative elements of an environment </LI>
<LI>Knowledge of the latest technology and future developments that will increase our understanding of the above topics</LI>
</UL>
 
About the Speaker
Dr. Vedran Dzebic leads the research and development practices at Entro. His work sits at the intersection of cognitive neuroscience and environmental design. Through the use of innovative techniques and technologies, such as virtual reality, computer vision and machine learning, he explores how the physical environment shapes how we think, feel and behave. By applying rigorous yet human-centred research perspectives, he helps build stronger connections between people and place and supports the philosophy that all design should be grounded by research and the science of human interaction. His research has been featured in platforms including the Academy of Neuroscience for Architecture, the Environmental Design Research Association, The Biennial Conference on Environmental Psychology, and Intelligent Buildings International.
 
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TSA MEMBERS: TSA members receive free access to the Technical Lecture Series. Please check your latest TSA email for your promo code.
OAA MEMBERS: When registering, please include your full name as registered with the OAA to ensure your certificate of participation is credited properly. Please also include an email address you check frequently to ensure you receive our certificate in a timely manner. Please double check to make sure your information is correct so that we can mail your certificates by the deadline! 
This lecture has been made possible thanks to the generous support of:
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The venue for this lecture has been generously provided by: 
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IBI Group

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TSA Technical Series - Quantifying User Experience

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