Visualization & Shakeout Run

Every marathoner has a goal.

Whether it’s a finish time, a PR, completing all six majors, or simply crossing the finish line, most runners know what they want to achieve.

But do they know why?

The lululemon Shakeout Run invites runners to go deeper. Through a Root Purpose Analysis and the simple act of repeatedly asking “Why?”, guests will move beyond the goal itself and connect to the deeper purpose that brought them to the start line.

Because when marathon day gets hard, knowing what you’re chasing matters. Knowing why you’re chasing it can matter even more.

What to Expect

Check-in opens at 8:00 AM at lululemon Hudson Yards. After checking in, you’ll identify your marathon goal, find your pace group, and join us for a guided Root Purpose Analysis before we head out for the run. Staggered run waves will begin departing at 9:00 AM.

We’ll have options for different runners, including a 5K run and 2K walk, with pace groups designed to create an inclusive experience for different speeds. The run will be led by lululemon Ambassadors Darien Manel, Ben Lauder-Dykes, Greg Laraia, Grace Parsons, Rachel Yep, Casey Ryan O'Connor, Rebecca Hernandez, Rachel Cox and Autumn Edwards.

PLEASE NOTE: THERE WILL BE NO BAG/GEAR CHECK FOR THIS EVENT.
Due to space limitations, please bring only the essentials, as storage will not be available for participant belongings. After the run/walk, guests will have the opportunity to shop our Marathon Capsule.

When you return, stick around to reflect on your “why,” connect with the run community, and refuel. We’ll have Broad Nosh bagels, Spoonful overnight oats, OM Juice Bar, Common electrolyte water, and more, plus DJ Nique bringing the energy throughout the morning!

Come for the shakeout. Leave with something bigger to carry into race day.

While you’re in town, explore everything lululemon has planned for race weekend on our events page. Whether you’re toeing the start line, supporting from the sidelines, or simply soaking up the energy, there’s something for everyone. Click here for more info!