Question 1

I'm not technical at all. Will I understand this workshop?

Accepted Answer

Yes. This workshop is designed for business owners, not web developers. We explain everything in plain English with real-world examples. If we use a technical term, we'll define it clearly.

Question 2

I already have a website. Is this still relevant for me?

Accepted Answer

Yes. Most existing websites have issues that hurt their performance - slow speed, poor mobile experience, missing links & missing visibility elements, etc. You'll learn exactly what to fix and how to prioritize improvements.

Question 3

Do I need to hire a web developer, or can I do this myself?

Accepted Answer

We'll cover both! You'll learn which tasks you can handle yourself (like writing better copy or adding FAQs) and when it's worth hiring a professional (like technical speed optimization or custom tools). We'll help you make smart decisions about DIY vs. hiring.

Question 4

What if I use a website builder like Wix, Squarespace, or WordPress?

Accepted Answer

The principles we cover apply to ALL website platforms. Whether you're on Wix, Squarespace, WordPress, Shopify, or a custom site, these strategies will work for you.

Question 5

My website is slow. Will you teach me how to fix it?

Accepted Answer

We'll cover the most common causes of slow websites (large images, animations, poor hosting) and simple fixes you can implement. We'll also discuss when to upgrade your hosting and what to look for.

Question 6

How do I know which keywords to use for my business?

Accepted Answer

Great question! We'll show you how to identify the keywords your customers are actually searching for, where to place them on your website, and how to use them naturally (not stuffing them awkwardly into every sentence).

Question 7

What are FAQs and how do I know which questions to include?

Accepted Answer

FAQs (Frequently Asked Questions) are crucial for both customers and SEO. We'll show you how to identify the right questions to answer - even if you don't have customer data yet - and how to structure FAQs to rank in Google and AI search.

Question 8

I don't have budget for videos. Are they really necessary?

Accepted Answer

You don't need expensive video production! We'll discuss simple, low-cost ways to create effective product or service videos using just your phone. We'll also cover when video is most important and when it's optional.

Question 9

What are interactive tools like calculators and quizzes? Do I need them?

Accepted Answer

Interactive tools (like mortgage calculators, quote estimators, or quizzes) help customers make decisions and can dramatically increase conversions. We'll discuss which tools make sense for different business types and when they're worth the investment.

Question 10

How do I optimize my website for mobile?

Accepted Answer

Most website builders handle mobile optimization automatically, but many sites still have mobile issues. We'll show you what to check, common mobile mistakes, and how to ensure your site works perfectly on phones and tablets.

Question 11

What's link building and do I really need it?

Accepted Answer

Link building means getting other websites to link to yours. It's one of Google's top ranking factors. We'll cover realistic link-building strategies for small businesses - no spammy tactics, just legitimate ways to build authority.

Question 12

Should every business have a blog?

Accepted Answer

In most cases, yes! We'll explain why blogging helps SEO, establishes expertise, and drives traffic. We'll also cover how often to post and what to write about if you're not a "writer."

Question 13

Can you review my website during the workshop?

Accepted Answer

During the Q&A portion, we can provide quick feedback on your site if time allows. For a comprehensive website audit, you can schedule a free 1-on-1 consultation where we'll do a deep dive into your specific website: https://calendly.com/elitemarketingprojects/ask-me-anything-about-marketing

Question 14

What if I run multiple businesses? Can I ask about all of them?

Accepted Answer

Yes! During Q&A, feel free to ask about any of your businesses. Just be mindful of time so others can ask questions too. If we run out of time, you can schedule a free consultation with us: https://calendly.com/elitemarketingprojects/ask-me-anything-about-marketing

Question 15

What industries do you work with? Will this apply to my business?

Accepted Answer

We work with everyone from real estate agents to event companies to home service businesses to non-profits across Canada and the US. The AI fundamentals we teach apply to ANY business with a website. During Q&A, we can discuss industry-specific strategies.

Question 16

Can I ask questions about my specific business/marketing challenges?

Accepted Answer

Absolutely! The 30-minute Q&A portion is specifically for YOUR questions. While the training focuses on website essentials, you can ask about ANY marketing challenge during Q&A-social media, advertising, email marketing, branding, you name it. We'll tackle as many questions as time allows.

Question 17

How can I stay updated on future workshops?

Accepted Answer

Subscribe to our newsletter to be the first to know about upcoming workshop topics and dates: http://eepurl.com/iIy9i2 . We're planning more sessions throughout 2026.

Question 18

Will this be recorded?

Accepted Answer

We're not offering recordings at this time. If you can't attend live, we encourage you to schedule a free 1-on-1 consultation: https://calendly.com/elitemarketingprojects/ask-me-anything-about-marketing. Also, subscribe to our newsletter to stay informed: http://eepurl.com/iIy9i2

Question 19

What if I can't attend the live session?

Accepted Answer

We understand schedules are busy! Schedule a free consultation and we'll discuss your challenges one-on-one: https://calendly.com/elitemarketingprojects/ask-me-anything-about-marketing . Make sure to subscribe to our newsletter so you don't miss future workshop dates: http://eepurl.com/iIy9i2

Question 20

How long is the workshop?

Accepted Answer

Approximately 60 minutes total: 30 minutes of focused training, followed by 30 minutes of live Q&A where you can ask about your specific use cases or ANY marketing challenges.

Question 21

Do I need any special software or tools?

Accepted Answer

To attend the workshop, you just need internet access. If you want to take notes on action items for your website, having access to the back of your website will be needed for implementation.

Question 22

What will I be able to do after this workshop?

Accepted Answer

You'll know the technical must-haves for a high-performing website, understand how to write website copy, know which keywords to target, understand when to DIY & when to hire professionals, and have a  prioritized action plan for improving your website.

Question 23

How do I join the Google Meet?

Accepted Answer

After you register on Eventbrite, you'll immediately receive a confirmation email with your unique Google Meet link. We'll also send reminder emails the day before and one hour before the workshop starts.

Question 24

Is this really free?

Accepted Answer

Yes, 100% free. No credit card required. No hidden upsells. Just valuable AI strategy education from a top-rated agency featured in 450+ media outlets.

Question 25

Can my team attend with me?

Accepted Answer

Absolutely! Just make sure each person registers individually so everyone gets the Google Meet link and reminder emails.

Question 26

What if I run an e-commerce site? Does this apply?

Accepted Answer

Yes! While we focus on general business websites, the principles (speed, mobile, SEO, clear copy, trust signals) apply to e-commerce too. During Q&A, you can ask e-commerce-specific questions.

Question 27

What if I'm planning to build a new website from scratch?

Accepted Answer

Perfect timing! You'll learn everything you need to know BEFORE you build, so you can get it right the first time. This will save you time, money, and frustration down the road.

Website Essentials: Turn Your Site Into a Lead-Generating Machine

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Location

Online event