What's Your Why?

Invest Ottawa delivers economic development programs and initiatives that increase entrepreneurial momentum, wealth and jobs in the City of Ottawa and its surrounding region. Its goal is to make Ottawa the best place in Canada to start and grow a knowledge-based business. Invest Ottawa services include startup incubation and mentorship, acceleration for existing companies, global business attraction and local business retention, targeted sector development, commercialization, and marketing Ottawa’s diversified economy and high quality of life.----------Investir Ottawa offre des programmes et initiatives en matière de développement économique d’export qui stimulent l’esprit entrepreneurial, la richesse et les emplois de la Ville d’Ottawa et des régions avoisinantes. Son but est de faire d’Ottawa le meilleur endroit au Canada pour démarrer et croître sa propre entreprise basée sur le savoir. Les services offerts par Investir Ottawa comprennent l’encadrement et le mentorat pour entreprise naissante, l’accélération pour les entreprises existantes, l’attraction commerciale de niveau mondial et le maintien du commerce local, le développement des secteurs cibles, la commercialisation et la promotion de l’économie diversifiée d’Ottawa et de sa haute qualité de vie.

Invest Ottawa

An interactive session designed to help business owners solidify their "why", craft clear messaging and reach clients/customers.

For an aspiring business owner or talented creative, before launching your business things are extremely exciting. You simply cannot wait to share what you&#x27;ve imagined and built with the world. But with heavily saturated markets, you have to ask if your product or service is needed. Does it provide value to your intended client or customer? To launch Small Business Week taking place from Oct. 20 – 26, the Small Business Enterprise Centre (SBEC), in partnership with <a href="https://paro.ca/2013/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">PARO Centre for Women’s Enterprise</a>, invites current and aspiring business owners (especially womxn entrepreneurs) to an interactive session that focuses on the importance of identifying your value proposition. We&#x27;re determined to help you attract your intended client/customer with clear messaging, and grow as a business effectively. To facilitate this powerful session, we&#x27;re welcoming renowned storyteller and performance artist, <a href="https://ca.linkedin.com/in/jacqui-du-toit-b3942464" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Jacqui Du Toit</a>. She will cover the importance of starting with &quot;why&quot;, designing a story around your client/customer, and identifying the needs of your client/customer - all before you launch your exciting business. We hope you’ll join us Monday, October 21 from 9:00 am - 1:00 pm. Light snacks and drinks will be provided. Lunch is included. What to expect:9:00 am – 9:30 am: Arrival &amp; Networking9:30 am – 10:00 am: Presentations with Jacqui Du Toit and more10:00 am – 11:00 am: Value Proposition Canvas Modeling facilitation11:00 am – 11:30 am: LUNCH11:30 am –12:30 pm: Breakout Sessions12:30 pm – 1:00 pm: Networking &amp; Departure Bayview Yards is a fully accessible venue. However, should you wish to discuss accommodations, please don&#x27;t hesitate to contact Jessica Ward at jward@investottawa.ca.For content/program specific questions, please contact Zainab Muse at zmuse@investottawa.ca.Getting to Bayview Yards: <ul><li>We have a <a href="https://www.lyft.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Lyft</a> code that&#x27;ll provide 35% off your trip to and from Bayview Yards. Code: WHATSYOURWHY19</li></ul><ul><li>Alternatively to <a href="https://www.lyft.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Lyft</a>, we have street parking and paid parking available around Bayview Yards, and we are conveniently located a short 5 minutes walk from Bayview Station via the Light Rail Train (LRT) System. </li></ul>Please note: We recognize that What&#x27;s Your Why falls on the Canadian Federal Election Day. We encourage all participants to practice their right to vote. How to vote? As a Canadian citizen, you can vote almost any time. To vote, you must be at least 18 years old on election day, and prove your identity and address. Choose the voting option that works best for you, this could include advance voting - that way you won&#x27;t have to worry on October 21st :).To find out more visit <a href="https://www.elections.ca/home.aspx" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">www.elections.ca</a> or call the Ottawa Centre&#x27;s Returning Office at 1-866-275-1649.

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What's Your Why?

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