When & How to Pivot Your Startup

Event Description:

Most startups fail not because founders don’t work hard enough, but because they keep pushing a plan that’s no longer working. This workshop helps founders recognize when it’s time to pivot, how to do it without losing momentum, and how to test new directions quickly before burning more time and cash.

We’ll go through real examples of successful pivots, identify common blind spots that delay tough decisions, and teach a framework to evaluate whether your startup should double down, adjust, or completely change direction.

This session is designed for early-stage founders who already have a product or MVP in the market and are struggling with slow traction, customer churn, or unclear product/market fit. Expect candid discussions, practical frameworks, and clarity on your next move.

You'll Learn How To:

• Recognize the 5 key signals that it’s time to pivot, including market rejection, stagnant engagement, and internal misalignment.
• Understand the 3 types of pivots (customer, problem, or product) and which one best fits their situation.
• Learn a simple validation process to test new ideas before committing resources.
• Build a pivot decision matrix to compare potential directions based on data, not emotion.
• Leave with an actionable next step for either refining their current model or exploring a new one.

About the Speaker:

Henrique Dias is currently running his 3rd startup, BudTrainer, a cannabis gardening brand available at over 200 retailers across North America, Australia and NZ, and most recently, Europe. Henrique has also consulted and coached over 300 startups and businesses in various industries over the last 8 years, helping them generate millions of dollars. H helps startups 1. Understand their market and competition, 2. Position and brand their products, and 3. Take their products to market through various go-to-market strategies.

Connect with Henrique on LinkedIn!

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