Workshop 2: How Well Is Your Magazine Doing? Using Google Analytics Reports

The Magazine Association of BCrepresents, connects and promotes the BC magazine industry by uniting the talent, knowledge and skills of its publishers, editors, writers, graphic artists, salespeople and others in the industry.MagsBCmembership is made up of a wide variety of magazines, from small to large, literary to lifestyle and leisure, arts and culture, news, business, and special interest magazines.MagsBCis a member-run organization, with a mandate to work on behalf of our membership. All of our projects are developed in conjunction with our members and respond to their needs.

The Magazine Association of BC

The basics: creating and interpreting Google Analytics reports to track your magazine's performance and metrics and inform your strategies.

<h2>How Well Is Your Magazine Doing? </h2><h3>Gain Marketable Insights On Your Magazine&#x27;s Performance Through Google Analytics</h3><h3>W﻿orkshop 2</h3><p>Ever wonder what all those reports are in Google Analytics...and, what they&#x27;re trying to tell you about your magazine&#x27;s performance? Acquisition. Engagement. Monetization. Demographics. Technology. </p><p>Let&#x27;s dive into these reports together. </p><p>Join us in this one-hour workshop and you&#x27;ll learn how to:</p><p>1. Interpret the (sometimes confusing!) data in each of the reports on your dashboard</p><p>2. Use the information you&#x27;ve gathered from each report and turn them into actionable strategies to get you seen, heard, and subscribed to</p><p>3. Understand your target audience better to develop a basic marketing strategy that you can apply right away</p><p>A﻿ short Q&amp;A will follow the session.</p><p>Attendees will have the opportunity to register for one of three personal tutorial sessions April 18-20  if they require additional help or want to dive further into their analytics to learn more about their audience and what they can do to attract more subscribers (and advertisers!).</p><p>This workshop and the one April 26 are meant to build on the March 15 workshop and get you and your magazine well on your way to using analytics, online marketing and engagement tools like a pro.</p>

<p><strong>Emily Chow</strong> is a marketing strategist and copywriting unicorn that helps organizations reinvent the way they show up and stand out online. Because you all deserve to get seen, loved, and selling with your ideal customers. She does this through premium branding solutions, custom websites, copywriting and social media solutions, email nurturing campaigns, marketing plans, and engagement strategies that keep you top of mind with your target market. </p><p>Learn more about Emily and her marketing and business background here on her <a href="https://emilychowmarketing.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">website</a>, <a href="https://www.instagram.com/emilychowmarketing/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Instagram</a>, and <a href="https://www.linkedin.com/in/emilychow/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">LinkedIn</a>.</p>

Our {communityGuidelinesLink} describe the sort of content we prohibit on Eventbrite. If you suspect an event may be in violation, you can report it to us so we can investigate.

To report other categories of prohibited or illegal content, submit {link}

Workshop 2: How Well Is Your Magazine Doing? Using Google Analytics Reports

More events from The Magazine Association of BC

Discover more events from The Magazine Association of BC, from Business to other experiences you might love.

Still looking for the right event?

Explore all online events to browse and filter by date, category, and more.

Workshop 2: How Well Is Your Magazine Doing? Using Google Analytics Reports

More events from The Magazine Association of BC

Discover more events from The Magazine Association of BC, from Business to other experiences you might love.

You might also like...

Browse more events with different dates, prices, and formats to find your next great experience.

Still looking for the right event?

Explore all online events to browse and filter by date, category, and more.