BACD Business Fundamentals: Marketing & Sales

Starting a business is hard and that’s where we come in.  Our mission is clear – we are here to support your Business Success.  We equip you with the skills, knowledge and tools to start and grow successfully. Let’s build your action plan together!

BACD’s Business Fundamentals series includes the Start up Session as well as Marketing & Sales, Business Planning and Finance & Operations. The Start Up Session is held weekly and the other 3 are all held every month rotating between morning, afternoon and evening sessions and can be taken in any order.

These sessions are ideal for budding entrepreneurs and those considering opening their own small business or wanting to formalize their business operations and a great place for you to start exploring the fundamentals of every successful business.

This online session is presented by BACD’s advisors who have all been entrepreneurs themselves.

Marketing and Sales

The Marketing and Sales session is an introduction to the marketing and sales strategy (aka plan) necessary to grow your business.  Marketing is imperative to building sales for your business.

Without a Marketing & Sales strategy, your marketing efforts could be wasted or money spent in the wrong channels or worse, your business will fail to thrive.

In Marketing and Sales Strategy we will cover:

• How to create a brand for your business
• The value proposition
• Online and offline marketing strategies
• Marketing tactics for your business
• Lead generation, sales and following up
• Your client acquisition process
• Tools for marketing
• Sales process and strategy
• Web elements
• Digital Strategy