KING TORONTO by Allied / Westbank / BIG

http://kingtoronto.com

ABOUT KING TORONTO

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ABOUT WESTBANK

Westbank is a practice dedicated to the creation of beauty, in all forms and in the broadest definition. As we have grown, the category of a developer has become too narrow to contain the essence of our practice. We are not motivated by the same things as a developer, our values are different: we invite collaborations with cultural pioneers, allowing their work to inform and influence our projects. We develop relationships with creatives so that we function as patrons of their art, rather than consumers of artistic services. We embrace our eclectic nature, seeking out willing collaborators in art, culture, music, fashion, technology, sustainability, and architecture, while taking on projects at every scale, from the micro to the macro level. We are and have always been, a practice seeking to make meaningful contributions and we see the creation of beauty as the means to this end. Through these endeavors, we have come to realize that too often, beauty is mistaken as a luxury, an option or an accessory, when we have never seen it as anything less than essential. Recognizing this, we have taken it upon ourselves to fight for it; to create it, to foster it and to celebrate it. In committing our efforts fully to this cause, we have evolved beyond the definition of a real estate development firm, to become a culture company.

 

ABOUT ALLIED

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ABOUT BIG

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