POW

MISSION

Our mission is to turn passionate outdoor people into effective climate advocates. Protect Our Winters Canada is a passionate community of enthusiasts, professional athletes and industry brands uniting the outdoor community to advocate for policy solutions to climate change. We believe our love of adventure in nature demands our participation in the fight to save and protect it.

VISION

For our communities and outdoor playgrounds to be healthy, safe, and resilient to a changing climate, we envision a future where we’ve transformed our economy and energy systems and cut our carbon emissions in-line with science-based targets the world agreed to in the Paris Climate Agreement. To achieve this, we advocate for the following:

POW Canada Policy Statement

THE OPPORTUNITY

While it’s important for individuals to take steps to lower their carbon footprint and adopt important initiatives; such as composting, recycling, and eating less meat, that’s not the scale of change we need. In order to reach our targeted emissions, we need large scale policy solutions. All other sectors of the Canadian economy have organized themselves in a way to have influence over policy decisions, which are important to their industry. The outdoor industry in Canada is massive, yet has never been organized in a way to have a collective voice and collaborative influence. Our mission and goal is create such a voice. As outdoor enthusiasts, we’re on the front lines of climate change and see the impacts first-hand. If we don’t step up and use our voice to protect the places we love and experiences we value, who will?

It’s a daunting challenge, but we like challenges. We get to help dictate the outcome right now. If not, we won’t be worried about powder days, tourism or having fun. We’ll be worried about the stability of our environment, our jobs, and our economy. We all have unique skills, gifts, and experiences to contribute. Please consider how you can get involved with Protect Our Winters Canada to further our shared mission for climate action.