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Millennial Insights and Marketing Trends

Institute of Communication Agencies

Wednesday, 16 July 2014 from 4:00 PM to 6:00 PM (EDT)

Millennial Insights and Marketing Trends

Ticket Information

Ticket Type Sales End Price Fee GST/HST Quantity
ICA Member - Single Ticket Ended $40.00 $1.79 $5.20
ICA Member - Two Tickets for $75.00 Ended $37.50 $1.74 $4.88
ICA Member - Three Tickets for $110.00 Ended $36.67 $1.72 $4.77
ICA Member - Four Tickets for $135.00 Ended $33.75 $1.67 $4.39
ICA Member - Five Tickets or more Ended $30.00 $1.59 $3.90
ICA Non-Member - Single Ticket Ended $45.00 $1.89 $5.85
ICA Non-Member - Two Tickets for $85.00 Ended $42.50 $1.84 $5.53
ICA Non-Member - Three Tickets for $120.00 Ended $40.00 $1.79 $5.20
ICA Non-Member - Four Tickets for $150.00 Ended $37.50 $1.74 $4.88
ICA Non-Member - Five tickets or more Ended $35.00 $1.69 $4.55

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Event Details

The largest and most influential generation of consumers ever, Millennials are no longer an unreachable audience.

While some brands as well as marketers fear the unknown with this “enigma generation,” the real winners are the marketers who embrace and engage with today’s Millennials. Co-author of a best-selling new book, “Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever”, Jeff Fromm, shares new research and best practices in creating brand engagement for Millennials in an entertaining and educational format.

Jeff will cover:

  1. The major trends that you must follow – adventure, travel, peer affirmation, technology, food and beverage
  2. New marketing strategies that win with this audience
  3. Brands that are winning and losing and narrative about why
  4. Examples of best practices you can apply to your business


Jeff is EVP at communications agency Barkley in Kansas City, and leads a brand new Millennial trends consulting unit called FutureCast. He is a graduate from The Wharton School at University of Pennsylvania, syndicated columnist for Forbes, Ad Age & American City Business Journals and founder of


4:00 pm Registration & Refreshments
4:30 pm Presentation Begins
5:30 pm Q&A
6:00 pm Presentation Concludes









Have questions about Millennial Insights and Marketing Trends? Contact Institute of Communication Agencies

When & Where

St. James Cathedral Centre
65 Church St.
Toronto, Ontario M5C 2E9

Wednesday, 16 July 2014 from 4:00 PM to 6:00 PM (EDT)

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Institute of Communication Agencies

ICA is the not-for-profit association for Canadian communication agencies, representing over 75% of all national advertising. Our mission is to champion commercial creativity, amplify the industry’s economic impact, and to embrace and drive change. ICA promotes higher standards and best practices, and serves as the largest source of information, advice and training for the industry.

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