Vendor to Partner: What does the Wicked Witch of the West & an evil client have in common?
- Institute of Communication Agencies, Toronto Ontario
The largest and most influential generation of consumers ever, Millennials are no longer an unreachable audience.
While some brands as well as marketers fear the unknown with this “enigma generation,” the real winners are the marketers who embrace and engage with today’s Millennials. Co-author of a best-selling new book, “Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever”, Jeff Fromm, shares new research and best practices in creating brand engagement for Millennials in an entertaining and educational format.
Jeff will cover:
Jeff is EVP at communications agency Barkley in Kansas City, and leads a brand new Millennial trends consulting unit called FutureCast. He is a graduate from The Wharton School at University of Pennsylvania, syndicated columnist for Forbes, Ad Age & American City Business Journals and founder of ShareLikeBuy.com.
4:00 pm Registration & Refreshments
4:30 pm Presentation Begins
5:30 pm Q&A
6:00 pm Presentation Concludes
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