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The largest and most influential generation of consumers ever, Millennials are no longer an unreachable audience.
While some brands as well as marketers fear the unknown with this “enigma generation,” the real winners are the marketers who embrace and engage with today’s Millennials. Co-author of a best-selling new book, “Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever”, Jeff Fromm, shares new research and best practices in creating brand engagement for Millennials in an entertaining and educational format.
Jeff will cover:
- The major trends that you must follow – adventure, travel, peer affirmation, technology, food and beverage
- New marketing strategies that win with this audience
- Brands that are winning and losing and narrative about why
- Examples of best practices you can apply to your business
Jeff is EVP at communications agency Barkley in Kansas City, and leads a brand new Millennial trends consulting unit called FutureCast. He is a graduate from The Wharton School at University of Pennsylvania, syndicated columnist for Forbes, Ad Age & American City Business Journals and founder of ShareLikeBuy.com.
4:00 pm Registration & Refreshments
4:30 pm Presentation Begins
5:30 pm Q&A
6:00 pm Presentation Concludes
When & Where
Institute of Communication Agencies
ICA is the not-for-profit association for Canadian communication agencies, representing over 75% of all national advertising. Our mission is to champion commercial creativity, amplify the industry’s economic impact, and to embrace and drive change. ICA promotes higher standards and best practices, and serves as the largest source of information, advice and training for the industry.