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The Business of Aesthetics

Intraline

Saturday, 1 October 2016 from 8:00 AM to 5:00 PM (BST)

The Business of Aesthetics

Ticket Information

Ticket Type Sales End Price Fee Quantity
General Admission   more info 1 Oct 2016 £200.00 £0.00

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Event Details

Did you know that there are over 8,000 clinics performing aesthetic treatments in the UK! With this many practitioners vying for a finite number of patients, you must stay competitive and stand out from the crowd.

At Intraline we want you to succeed and this is why we are excited to invite you to our inaugural seminar:

THE BUSINESS OF AESTHETICS

During this full day educational seminar, you will learn key leadership and business skills and how to create, build and communicate your brand effectively. You will also be walking away with insights into the best marketing and communication tools that you should take advantage of in today's UK market to ensure you are capturing the attention of your new and existing patients. 

Whether you are just starting your career in aesthetics, have been practicing for a few years or are looking to revamp your business, you will not want to miss out on the inspiring ideas you will be able to action immediately to improve the "face" of your clinic and business. 


Come prepared to learn, engage and participate in this full-day interactive seminar!
 
SEMINAR DETAILS
 
This seminar will be broken into 4 sections with each section lasting approximately 2 hours. There will be opportunity throughout each section and after for questions. During the networking lunch participants will have time to discuss with peers and Intraline's CEO and CMO any individual or clinic specific questions they may have.
 
Section 1: Leadership "Are you Prepared to Lead?"
  • What is leadership? What types of leaders are there? How do you lead? How do you empower your staff to become clinic ambassadors? These are just some of the questions that will be discussed.

Section 2: Business "After all, You are Running a Business".

  • As a practitioner you are running a business and the end goal is to be efficient, effective and prosperous. How do you achieve this and ensure you are on track? Come prepared to find out.

Section 3: Branding "From Clinician to Creator: Taking YOUR Brand to the Next Level.

  • This will cover an in-depth version to Blair French's 2015 CCR presentation, you will walk through the 5 easy steps to creating the brand and public image you want. You will learn to "Take control of the industry's perception" while not allowing the media to drive it and in the end developing long lasting relationships with your patients.  
 
Section 4: Marketing "Let's Get Communicating"
 
  • You have a brand or have recently updated your brand and have reassured your brand is right for you, however the questions is - how do you communicate this? This section will focus on navigating through various techniques and tools on how to get your Clinic name to become recognizable. Website, blogging, social media..Do not be afraid as you will learn tricks to implement right away! It is all about breaking through the clutter, exploring new ideas and listening to your patients.
Have questions about The Business of Aesthetics? Contact Intraline

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When & Where


Royal College Of Physicians
11 Saint Andrews Place
NW1 4LE London
United Kingdom

Saturday, 1 October 2016 from 8:00 AM to 5:00 PM (BST)


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