$1,500 – $1,995

321 Growth Academy: Lean Sales (YYC)

Event Information

Share this event

Date and Time

Location

Location

Alastair Ross Technology Centre

3553 31 St NW

The Inc. - Programs Room

Calgary, AB T2L 2K7

Canada

View Map

Event description

Description

Lean Sales is an intensive 8-session program that takes an experiential approach to sales skill development. Think of it as a sales skills acquisition adventure: using the principles of lean management, applied to sales, you’ll develop and implement an effective, scalable sales process from prospecting through closing.


Required Prerequisites: Sales 101


Early Bird Deadline: February 15


"321 Growth Academy is a bit of a misnomer - the program went WELL beyond sales. In addition to knowing how to tackle sales, I also came away with a crystal clear understanding or our customer, the value we bring them, and critically, where to focus my efforts for greatest impact. That was unexpected - but huge - value!"

- Taylor Assaly, Founder & CEO of IronHub


Lean Sales includes 8, ½ day sessions plus a 1:1 "ride-a-long" session.


Schedule:

Session 1: Thursday, March 7 from 9AM – 1PM
Session 2: Thursday, March 14 from 9AM – 1PM
Session 3: Thursday, April 4 from 9AM – 1PM
Session 4: Thursday, April 11 from 9AM – 1PM
Session 5: Thursday, April 25 from 9AM – 1PM
Session 6: Thursday, May 2 from 9AM – 1PM
Session 7: Thursday, May 9 from 9AM – 1PM
Session 8: Thursday, May 23 9AM – 1PM
Demo Day: Thursday, May 30 from 5:30PM – 8:30PM


What We'll Cover:

  • Develop a deeper and nuanced understanding of your ideal customer, and how to engage them
  • Learn how to focus on your most promising prospects, and get the most yield from your prospecting efforts
  • Develop and implement a sales process that supports your buyers’ journeys
  • Nail your value proposition so your sales message in on target
  • Identify how to beat competitors and when to walk away
  • Get your pricing right – in context of your customer ROI and your margins
  • The role of a CRM in supporting your sales efforts, how much CRM do you need and when?
  • Learn how to deliver great demos and presentations
  • Understand how to negotiate, close and get to a signed contract more effectively


Who It’s For:

  • ​Founders or senior members of your team, with responsibility for sales
  • ​​B2B startups and scale-ups: tech, professional services, for-profit or social enterprise.
  • You’ve already developed an MVP, are on your way (or have achieved) product/market fit, likely have a few customers (or are close to landing some), and may have early revenue. Or you might be farther along, and want to ramp up sales.
  • Most importantly, you’re fiercely committed to investing the time and effort to get sales results, and are willing to explore and apply fresh approaches.


What You’ll Come Away With:

  • ​Revamped ideal customer profile (ICP) to guide both sales and marketing, and how to deal with “outliers"
  • A mapped out sales process that is aligned with how your customers want to buy
  • Improved prospecting tools and processes, including scripts that you’ve drafted and tested
  • Clear value proposition and sales messaging, to make your sales and marketing assets resonate with prospects
  • A fresh perspective on your pricing, and a customer ROI model
  • Feedback on your sales tools and CRM to ensure they support your sales process
  • Tools you’ll need to negotiate, close and get to a signed contract


For more information, please contact:

hello@321growthsacademy.com

www.321growthacademy.com


Share with friends

Date and Time

Location

Alastair Ross Technology Centre

3553 31 St NW

The Inc. - Programs Room

Calgary, AB T2L 2K7

Canada

View Map

Save This Event

Event Saved