$475 – $600

321 Growth Academy: Sales 101 (YYC)

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Alastair Ross Technology Centre

3553 31 St NW

The Inc. - Programs Room

Calgary, AB T2L 2K7

Canada

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Description

Sales 101 is a full-day crash course in B2B sales for business and technical founders, in startups and scale-ups.


Sales 101 is a prerequisite for 321 Growth Academy's Lean Sales course.


Early Bird Deadline: January 31


"Applying what I learned in 321's Sales 101 and Lean Sales has taken our business to new heights. We've already landed 2 national clients, and are on track for a seven-figure revenue this year."

- Hanif Symend, CEO of Symend


Your Registration Includes Both:

  • BMC Workshop: Wednesday, February 20 from 5PM-8PM
  • Sales 101: Friday, February 22 from 9AM-5PM

What We'll Cover:

  • How startup sales are different – and how that changes what you focus on
  • How looking at your Business Model Canvas through a sales lens provides a very different perspective – and why this is so critical
  • The roles for marketing and business development, vs. sales, in driving revenue
  • The importance of getting crystal clear on your target customer
  • Different sales approaches and how to pick the right approach for your business – and for your target customer
  • Common startup sales mistakes – and how to avoid them
  • Ensuring you have all your bases covered on your sales team – even if it’s just you!
  • How to get your entire company aligned to drive revenue – from sales to marketing to product


Who It’s For:

  • ​Founders or senior members of your team, with responsibility for sales
  • ​​B2B startups and scale-ups: tech, professional services, for-profit or social enterprise.
  • You’ve already developed an MVP, are on your way (or have achieved) product/market fit, likely have a few customers (or are close to landing some), and may have early revenue. Or you might be farther along, and want to ramp up sales.
  • Most importantly, you’re fiercely committed to investing the time and effort to get sales results, and are willing to explore and apply fresh approaches.


What You’ll Come Away With:

  • ​An understanding of what sales is (and isn’t), different approaches to sales, and the right approach for your company and your target customer
  • A detailed outline of your ideal customer profile to focus – and perhaps course correct – your sales, marketing and product efforts
  • An in-depth assessment of your current sales capacity, including your key gaps
  • A high-level action plan that highlights where you will want to focus your efforts to move the needle on revenue


For more information, please contact:

hello@321growthacademy.com

www.321growthacademy.com


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Date and Time

Location

Alastair Ross Technology Centre

3553 31 St NW

The Inc. - Programs Room

Calgary, AB T2L 2K7

Canada

View Map

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