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Big Data - Insights for Communicators (Webcast)

IABC Newfoundland & Labrador

Thursday, 26 February 2015 from 7:45 PM to 9:00 PM (NST)

Ticket Information

Ticket Type Sales End Price Fee Quantity
IABCNL Member (view at home) Ended $25.00 $0.00
Non-member (view at home) Ended $40.00 $0.00
IABCNL Member (view at venue) Ended $30.00 $0.00
Non-member (view at venue) Ended $45.00 $0.00

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Event Details

Big Data Insights for Communicators: How Big Data & Social Media Can Improve Communications

Big Data is a popular term for the rapid and exponential growth of data ... to be collected, stored, analyzed and leveraged … But why does this matter? Simply, companies, governments, and organizations are using Big Data to gain insights and make better decisions.

Employees and customers are leaving their digital footprints - their opinions, feedback, and issues - about organizations (including yours), like a social story. And, they are awaiting a meaningful response! As social media use and its data grows, the insights and metrics it delivers play an increasingly larger role in big data research and the opportunity for action. But, if used improperly, Big Data could be your biggest mistake.

Communicators can harness the power of Big Data and Social Media to inform their internal and external communication programs, right now. Don’t be left out of the Big Data story and its potential value, as long as privacy is embedded into the design.

IABC Canada East Region Presents:

Date:                           Thursday, Feb. 26, 2015 ; Starts 7:45 pm NT sharp

Keynote Speaker:       Dr. Ann Cavoukian, PhD, Executive Director, Privacy and Big Data Institute, Ryerson University and former Ontario Privacy Commissioner


Dr Cavoukian will address how:

•          Big data and social media can provide exponential opportunity for communicators, if done right;

•          Internal and external communications programs can benefit by collecting and analyzing “social” data;

•          “Social” contact is big business that = big return, if privacy is built in;

•           Canadian business leaders can use Big Data, with privacy interwoven, to optimize stakeholder relationships and business operations.


Video Webcast:                     Start Time 7:45 pm


The Webinar will allow for interactive Q & A at the end of the presentation.


Those attending have the choice of viewing the live Video Webcast either from their own computers OR gather with other IABCNL chapter members and colleagues at the venue provided (CNIB, 70 The Boulevard, St. John's).

Log-in and logistical details will be provided upon registration. Those logging in should do so approximately 15 minutes before start.

 (The live event is being webcast from Kitchener, Ontario) 

Have questions about Big Data - Insights for Communicators (Webcast)? Contact IABC Newfoundland & Labrador


Thursday, 26 February 2015 from 7:45 PM to 9:00 PM (NST)

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IABC Newfoundland & Labrador

IABC hosts informative and engaging events for communications professionals.

Workshops, conferences and seminars are offered as professional development opportunities to support members and non-members advance their careers in communications.

We host a variety of events that provide an excellent opportunity to network with other industry professionals 

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