Credit Union Member Acquisition | Marketing Masterclass

Are you a credit union aiming to grow your membership and raise your profile in the community as the local go-to for loans, mortgages and business banking? This webinar is tailor-made for you. Join us on Tuesday, May 14th, as we delve into the intricacies of strategy and SEO specifically focused on credit union member acquisition.

Experienced marketing leaders Adina Zaiontz and Mark Arnold share their combined 30 years of experience in marketing and SEO for financial institutions and credit unions with a webinar packed with practical advice and real-world examples to empower your CU in achieving your membership growth goals.

Join us for this webinar, and you'll learn:

✓ Leading branding and marketing strategies to help your CU connect and engage your local community.

✓ Search engine strategies to ensure you’re coming up on banking and loans-related Google searches in your town and city.

✓ Real-life campaign examples of credit union member-acquisition marketing on Google, Facebook and Instagram.

✓ SEO audit walk through: Analyze how your website is performing and discover how to beat the big banks on Google when it comes to ranking and attracting local searches.

But wait, there's more!

By attending, you'll also receive access to:

1. Customized SEO Audit: Get a personalized analysis of your credit union's website to pinpoint areas for improvement.

2. Free Bonus Content: Forge a Goldilocks Institution

3. Competitor Analysis: Gain insights into your two biggest competitors' SEO strategies to stay ahead of the game.

4. Live Explanation & Marketing Consultation: Get a one-on-one session with our experts to dive deeper into your SEO audit and marketing tactics and create a clear roadmap for success.

Webinar Speakers:

Adina Zaiontz

Adina Zaiontz is Director and Founder of Toronto-based napkin marketing, a digital marketing and web design firm, specializing in helping law firms reach new customers online, by effectively sharing their business and brand story, and leveraging social media, email and SEO. Prior to starting her agency, Adina led marketing teams and initiatives at Yahoo! Canada, Rogers Media and some of Canada’s leading B2B publications.

Mark Arnold

Mark Arnold, a seasoned speaker, consultant, and author, specializes in branding, strategic planning, and marketing for credit unions. With over 25 years of experience, he's earned a reputation as a thought leader in the financial industry. His expertise lies in crafting compelling brand strategies to enhance member engagement and loyalty. Arnold has delivered impactful presentations worldwide, sharing his insights on leadership, innovation, and organizational growth. He's authored several acclaimed books on branding and marketing, serving as a valuable resource for credit unions seeking to thrive in a competitive landscape. Arnold continues to inspire and empower organizations to achieve their full potential.

About napkin marketing

Founded in 2010 and headquartered in Toronto, Canada, Napkin Marketing is a trusted digital agency dedicated to driving online success for businesses worldwide. With a focus on delivering tailored marketing solutions, we specialize in credit union marketing, leveraging strategic SEO tactics to enhance online visibility, attract new members, and optimize marketing efforts. With years of experience and a proven track record of success, Napkin Marketing is committed to helping credit unions maximize their potential in the digital landscape and achieve sustainable growth.

About On The Mark Strategies

Since our founding in 2011, we’ve guided hundreds of financial organization leaders just like you through strategic projects of every scale. These leaders have routinely reported higher loan to share ratios, more engaged employees and increased net worth after working with us. We’d love to help you see those results too. We believe local financial organizations are changing the world, and we’re here to help them do it. We’re here to help you do it.