Elevate Your Retail: Strategies for Success

Elevate Your Retail: Strategies for Success

Date: Saturday, May 11, 2024
Time: 10 am - 3 pm
Location: IGNITE Northern 352 East River Road, New Glasgow, NS B2H 3P7

Presented in partnership with Creative Pictou County

Join us for an exciting and informative workshop led by Fiona Horgan, a seasoned advisor from Lift LC! Enjoy complimentary morning coffee and lunch as Fiona guides you through essential topics including defining your message, honing in on your ideal customers, nailing your branding, refining your product mix, crafting compelling narratives, setting the stage for an elevated customer experience, mastering product placement tricks, and creating emotional connections with your customers. Don't miss this opportunity to enhance your merchandising skills and take your business to the next level!

Topics to be Covered:

Defining Your Message

• Uncover your unique selling proposition.

• Communicating your USP to customers

Homing In On Your Ideal Customers

• You can’t be everything to everyone.

Nailing Your Branding

• Does your colour, font, and image choice reflect your USP?

Refining Your Product Mix to Focus on Your Ideal Customer

• Again, you can’t be everything to everyone.

Building the Story You Want to Tell Your Customer

• Conveying how you want your products to make your customer feel.

Setting the Stage – creating an elevated experience on a budget so that your product is the superstar.

• Determining your backdrops

• Determining your signage

• Determining your display fixtures

• Determining your props

• Lighting effects

• Floor effects

• The use of motion

Product Placement Tricks

• The flow of your table and space

• Creating zones on your table – lines and compositions to draw the customer’s eye

• Less is more

• Using scale to tell your story

• Using contrast to tell your story

• The use of repetition

Creating an Emotional Connection with your Customer

• Using humor

• Using nostalgia

• Using expertise

• Using the element of surprise

About Fiona
Fiona has developed and led buying teams for some of Canada’s most iconic retail brands. Always inspired by creatives, she left her corporate role in 2020 and founded The Art and Science of Retail, an online education platform for independent retailers to help them become thriving businesses that form the backbone of our communities. 
 
Craft Nova Scotia recognizes the support of the Province of Nova Scotia. We are pleased to work in partnership with the Department of Communities, Culture and Heritage to develop and promote our cultural resources for all Nova Scotians.