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Fresh Perspective - Driving Change as a Consumer
Mon, 24 October 2016, 5:00 PM – 7:00 PM MDT
Localize is a B-Corp certified business with a mission to support diverse, social, and ethical products to thrive in retail aisles. The company was founded to answer one question: 'Where does our food come from?'
Localize software tools have adapted to solve the problem of labeling a product as 'local', when it means something different to each shopper, and differs between every store. The key to their success has been constantly evolving to meet market needs and provide tools to support local food ecosystems, grow the market for innovative and amazing local food producers - and most importantly, make sure that transparent and reliable information is available to shoppers when they make purchase decisions.
Telling the story of Localize means telling the story of the power of consumers - who drive decisions on what retailers put on shelves. It is a story where consumers vote with their dollars and decisions are made based on environmental and social impact, as well as the financial bottom line.
Ken Bautista has dedicated his entrepreneurial career gathering big dreamers and community builders. He currently leads the business and growth team at Localize. Ken co-founded Startup Edmonton, a community hub for entrepreneurs and product builders, and two successful digital media companies including Rocketfuel Games. Ken was featured in Avenue Magazine's inaugural "Top 40 Under 40" class and Alberta Venture's "50 Most Influential People" issue. He sits on the University of Alberta Alumni Council and TELUS Community Board, and speaks and writes regularly about the intersection of technology, entrepreneurship, and communities.
We are still looking for a few volunteers to help make this event happen! Sign up below:
FREE ADMISSION. FOOD AND DRINKS WILL BE PROVIDED AFTER THE PRESENTATION
The MacEwan Office of Sustainability
SPEAKER SERIES DESCRIPTION:
The idea of sustainability is such a broad topic that it can be intimidating to the newcomer. There are many businesses and organizations who are leading the charge, but for those unfamiliar with the language, it can be hard to join the conversation.
Our purpose with this speaker series is to introduce students to some of the many sustainability issues making waves in the business world. It is our hope that the speakers will broaden the audience’s concept of what sustainability means, and show them ways that they can begin to engage with sustainability issues themselves both now and in their future professions.
Room 9-201 (Robbins Health Centre) - Presentation
Room 7-297E (SAMU Lounge) - Meet & Greet