$61.95 – $103.95

Harnessing Brand Power for Good

Actions and Detail Panel

From $61.95

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Do you want to learn how to build a purpose driven brand?

About this Event

Joanne Turner is a Brand Strategist who has worked with some of the leading brands in the world including Nestle, Toyota, Bayer, SC Johnson and Coca Cola. She is an adjunct professor at the UBC Sauder School of Business.

This half-day interactive online workshop is for marketing professionals in the nonprofit, corporate and government sectors, who don’t just want to say something, but actually do something for good.

This workshop will reference key success factors from case studies from around the world that demonstrate how to authentically build a purpose-driven brand by getting noticed, turning empathy into real action and driving bottom line results.

At the end of this workshop, participants can expect to have tools to apply to their own brands, that go beyond simply writing a nice mission statement. They will have concrete, strategic action tips on how to increase engagement, competitive advantage and social and/or environmental impact – all at the same time.

Date: Thursday, March 11, 2021

Time: 9:00 am – 12:30 pm PST

Format: Zoom meeting (workshop)

Ticket Sales End: March 10, 2021 (11:59 pm) PST

Refund Policy: Full refund by March 5, 2021 (11:59 pm) PST

About the Presenter:

Joanne Turner

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