How to Create Captivating Videos for Social Media

As social media continues to play a crucial role in connecting your business with your target audience, creating captivating video content has become more important than ever. In this workshop, you’ll learn the ins and outs of creating compelling videos for platforms such as Instagram Reels and TikTok, with a focus on using smartphones as your main tool. You’ll discover editing techniques and tips, and walk away with the knowledge and inspiration to make your videos stand out and effectively connect with your audience on social media.

You'll learn:

• How to capture great video using just a smartphone
• The best software and apps for editing your videos
• Creative ideas for making your videos unique and eye-catching
• What’s possible in video content creation, by looking at inspiring examples
• Strategies for promoting your videos effectively on social media

Afterwards, you'll be able to:

• Capture high-quality videos using only a smartphone
• Create innovative and attention-grabbing video content that will stand out and engage your target audience, building brand awareness
• Strategically promote your videos across various social media platforms, maximizing reach and impact