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Know Your Customers Better Than Your Competition - Vancouver

Work at Play

Wednesday, 26 February 2020 from 9:00 AM to 4:30 PM (PST)

Know Your Customers Better Than Your Competition -...

Ticket Information

Ticket Type Sales End Price Fee GST/HST Quantity
Early Bird Ticket (Order by February 14th) Ended $399.00 $24.55 $21.18
Workshop Ticket 3d 17h 7m $459.00 $28.15 $24.36

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Event Details

Know Your Customers Better Than Your Competition

Previous workshops have SOLD OUT. Register early and save.

Understanding your customer is the most critical element to a successful product. The best tool for understanding your audience’s wants, beliefs and behaviours is the Audience Mental Model.  We have been using it for over a decade for sole proprietorships, start-ups, and multinational firms like EA and Microsoft.  

This is a hands-on workshop with 3 experienced facilitators. You will learn:

  • Who and how to interview customers for a mental model

  • How to analyze the generated customer data 

  • How to create an accurate mental model of your customer

  • How to use the mental model to generate: 

    • Product features

    • Service offerings

    • Marketing campaigns

    • Pricing strategies

Cost: $459

Early bird: $399 (Sign up by February 14, 2020)

 We are so confident in the value you will receive from this workshop, it comes with a 100% moneyback guarantee if you are not satisfied.

Lunch will be included

Book now: The workshop is strictly limited to 25 seats only!

Workshop Leaders

DAVID GRATTON has been bringing products to life for leading companies for over 30 years.  He leads Work at Play as one of Canada’s premier software consultancy and development studios. He co-founded Appnovation, Canada’s largest independent open source software studio. 

He founded the BC Tech Cube, Canada’s first VR/AR technology incubator. He developed and licensed music distribution technologies to MTV, and Warner Brothers. David developed Velocity, a micro-payments system used by some of the largest game companies in the world, and built Canada’s first micro-investment platform in real estate. Most recently he founded DEQQ Apparel Inc. merging NFC and blockchain to guarantee product authenticity. 

He has been a product consultant to: Microsoft, EA, Ford Motor Co., Mattel, Arc’teryx, Apple, NBC, Knowledge Network, Vancouver Canucks, Rennie, Gameforge, and Corus Entertainment.

ANI PHELAN is a product and operations master with 20 years in the trenches experience leading extremely challenging technology initiatives, and building teams that have launched numerous award winning products.

She specializes in building elite product teams capable of delivering skunkworks, prototypes, and mission critical apps.  She instills a culture of quality and accountability in her teams whether they are in-house, distributed, or outsourced.

Ani leverages a broad toolkit of processes, workshops, coaching, Lean and Agile methodologies, Design Thinking, and Gamestorming to find the right solutions for each challenge.

Ani has been a product consultant to: Lululemon, Arc’teryx, Microsoft, EA, Costco, Walmart, Knowledge Network, Rocky Mountaineer, CPA Canada, Eidos Montreal, and the Government of Saudi Arabia.

LORRAINE CHISHOLM is an senior UX practitioner, qualitative researcher, and strategist with over 25 years of experience in the digital design industry. An effective leader with superior collaboration skills, she applies a broad range of expertise across disciplines to focus on designing products that deliver exceptional value with measurable business results to users and clients alike.

She has successfully conducted research, created, and implemented digital strategies, user experience design, and usability testing on projects for the games and entertainment industries, as well as retail, travel, and education. She is an experienced educator and workshop leader who developed, taught and led the Interactive Design Program at Capilano University.

Who Should Attend:

  • Entrepreneurs

  • Marketers

  • Product Owners

  • Project Managers

  • Producers

  • Designers

  • Developers

  • User Experience Professionals

Have questions about Know Your Customers Better Than Your Competition - Vancouver? Contact Work at Play

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When & Where


Vancouver, BC

Wednesday, 26 February 2020 from 9:00 AM to 4:30 PM (PST)

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Work at Play

Our goal at Work at Play is to make you and your products successful. Whether you are launching a new product or trying to boost an existing one, we have the experience and toolset to make your project a triumph. 

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