$250

Launch: ABC's (Always Be Selling) of Merchandising

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Food Starter

76 Densley Avenue

Toronto, ON M6M 2R3

Canada

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Join Food Starter and the Food Commercialization Program participants in this Market Access, Sales & Merchandising Strategies workshop with Nourish Food Marketing's Jo-Ann McArthur.


Course outline:


The ABC’s (Always Be Selling) of Merchandising

Merchandising is a key element to retail success. Smart merchandising can lead to increased product trial and help you to raise consumer awareness of your product. Merchandising options are plentiful and varied. From display techniques, free samples, on-the-spot demonstrations, pricing, shelf talkers, special offers, and other point-of-sale methods, there are a myriad of options available. But what is the right mix for your product? What tools will get your product to the right place, at the right time?

Food Starter’s merchandising workshop will help you to make these decisions for your product. You’ll learn how to get the most out of your merchandising efforts. From your outer case to your in-store display; from your sampling program to your trade show strategy.


Meet your trainer: Jo-Ann McArthur


Jo-Ann is President and founding partner of Nourish Food Marketing and the International Food Marketing Alliance. Nourish is Canada's only full serve food and beverage agency, creating strategies that help move products off shelves, into the consumer's shopping basket, and into their hearts.


Jo-Ann has spent a career building brands with consumers and retailers at Procter & Gamble, Unilever, Cadillac Fairview and Molson, where as a divisional President of Molson and member of the North American Management Board she refocused the business to sell more beer, profitably.


She enjoys hiking and running half marathons with her husband, 3 children and goldendoodle Gracie - a necessity as she enjoys tasting everything that comes out of the Nourish test kitchen! Jo-Ann also designs and teaches courses for the Association of Canadian Advertisers, the Sponsorship Marketing Council of Canada and Food Starter (the MaRS for food), and is a Faculty Member of the Schulich School of Business.


* parking at Food Starter - 76 Densley Ave. (West side of building) *

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Food Starter

76 Densley Avenue

Toronto, ON M6M 2R3

Canada

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