Sales Ended

Maintaining a Positive Public Perception Through News Media Coverage

Event Information

Share this event

Date and Time

Location

Location

Chateau Lacombe Hotel

10111 Bellamy Hill

Edmonton, Alberta T5J 1N7

Canada

View Map

Event description

Description

Edmonton's Canadian Public Relations Society

Shawna Randolph, Sole Proprietor at Shawna Randolph Communications

Join us to learn from a highly respected and trusted communications specialist with an extensive array of experience, knowledge and invaluable skills. Don’t miss this opportunity to learn different ways to measure your success, ask questions and hear from a vetran broadcaster and an exceptional consultant who has in-depth career history as an award winning communications professional.

Session takeaways:

  1. How to measure your success.
  2. How to excel at getting your organization’s “good news stories” out to the community to boost or maintain a positive public perception.
  3. How to develop and maintain excellent relations with members of the news media and why that is so valuable.
  4. What tools and necessary steps you should take to maintain that positive reputation while having any contact with members of the news media, during this fast-paced digital age.


Shawna is most well known in Alberta as a popular television news journalist. She most recently was co-host of CTV-2's Alberta Primetime (2013-2018), a daily province-wide current events news magazine show. She is also well known for her time with CTV Edmonton (1991-2001), most notably as the station's prime news anchor.

She has managed media relations and several other communications duties for the City of Edmonton’s Transportation Department. She has also operated the City of Edmonton’s Media Relations Unit, and has been the City of Edmonton’s Media Relations Training Specialist (either as a full-time employee in the past, or current vendor) since 2005. Her most recognized media relations specialist role, however, was spokesperson and media relations coordinator for the Edmonton Humane Society.

While operating this communications firm since 2008, Shawna has guided, inspired and educated several CEO’s and members of senior management teams; communications specialists; front-line workers; City or Town Mayors/Councillors; high-profile municipal committee members; designated organization spokespeople; and everyday people simply looking for the right person to help them communicate a message that is important to them, to protect their reputation in the public.




Please email programming@cprsedmonton.ca asap to let us know if you have any special dietary requirements.

Share with friends

Date and Time

Location

Chateau Lacombe Hotel

10111 Bellamy Hill

Edmonton, Alberta T5J 1N7

Canada

View Map

Save This Event

Event Saved