Masterclass: Marketing for Video Games

Improve your studio’s Marketing and PR strategies across four key areas of focus. Astrid Rosemarin, PR expert and Communications Director at New World Interactive, will be guiding you through the world of Marketing for Video Games. Special guest Chris Zukowski of howtomarketagame.com will be hosting a class on How to get Visibility on Steam.

Tickets are available to purchase per class, or purchase the entire program at a discounted rate

Working with Media and Content Creators

The "Who, What, Where, When, Why and How" of Working with Media and Content Creators in the Influencer Industry.

Instructor: Astrid Rosemarin Time: 1:00pm to 3:30pm ET, July 12, 2022

Preparing for B2C Hybrid Events

What to expect and how to prepare for 2022/2023 game industry events.

Instructor: Astrid Rosemarin Time: 1:00pm to 3:30pm ET, July 14, 2022

How to get Visibility on Steam

A step-by-step guide to tons of wishlists and visibility for a $0 budget, and much more

Instructor: Chris Zukowski Time: 1:00pm to 3:30pm ET, July 19, 2022

Attendees of Chris' class, and those who purchase the All Classes ticket, will be entered to win free access to one of Chris' workshops on Steam Visibility.

Community Engagement

The "hum" and "beats" of your community; Discord, Player Support, Social Media

Instructor: Astrid Rosemarin Time: 1:00pm to 3:30pm ET, July 21, 2022

Focused Skills

• Make better decisions when investing in marketing strategies best suited for your game/ studio.

• Leverage organic community growth

• Understand how different marketing strategies impact development schedules

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Schedule

Working with Content Creators and Media - 1:00pm to 3:30pm ET on Tuesday July 12

Preparing for B2C Hybrid Events - 1:00pm to 3:30 ET on Thursday July 14

How to get Visibility on Steam - 1:00pm to 3:30pm ET on Tuesday July 19

Community Engagement - 1:00pm to 3:30pm ET on Thursday July 21

Tickets are available to purchase per class, or purchase the entire program at a discounted rate

Get to know your Instructors

Astrid Rosemarin

Astrid is the Communications Director at New World Interactive, developers of Insurgency: Sandstorm and Day of Infamy, where we create exciting, tactical playgrounds. Previously she held community and media / influencer relations roles at Evolve PR.

Over the course of her career she has worked in a variety of areas across the industry, including organisations and studios like the Independent Production Fund, Interactive Ontario, Hololabs, Execution Labs, and Rogue Factor.

Chris Zukowski

Chris Zukowski is a game marketing consultant and strategist. He has helped Games as a Service companies, Indie Publishers, and small to single-person teams understand their audience and communicate with them in a more personal way. He specializes in optimizing your marketing for the Steam algorithm, creating fantastic Steam pages that sell themselves and setting up Email marketing campaigns that your fans will look forward to opening.