Actions and Detail Panel
Need 2 Know Workshop: Managing Your Go-to-market Strategy
Thu, 30 March 2017, 12:00 PM – 2:00 PM EDT
In this interactive Need 2 Know Workshop, Pete Sprukulis, examines the basic concept of a Go-To-Market strategy and outlines key elements that need to be considered to drive a solid sales and marketing approach with maximum impact.
Learn how to:
Put your marketing efforts into perspective as one of your key critical investments (the earlier in the cycle the better)
Prioritize your marketing efforts to drive sales
Research and prioritize your target segments so as to spend your scarce marketing dollars optimally
Build a framework for your messaging so that you can educate your selected target markets
- 11:30am: Registration and networking
- 12:00 - 2:00pm: Workshop / Q&A
- 3:00pm: Haltech Grand Opening @ MEV Innovation Centre
About Our Speaker: Pete Sprukulis
Pete Sprukulis is a sought after Executive Coach and Mentor specializing in High Tech growth markets with an extensive background in marketing, sales, and developing businesses from start-up to enterprise levels. Pete has held senior leadership positions with companies like Oracle, IBM, Bid.Com, First Canadian Title, Ontario Power Generation, Bell Business Markets and a number of start-up and early stage companies.