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Photons Canada Webinar- Increase your Export Business

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Increase Your Export Business with Proven Analysis and Effective Strategies

by Peter Ficocelli and Tom Corner, BDC

Developed markets continue to offer great opportunities for Canadian companies to grow their export business. Business and consumer confidence together with solid performances in the labour market forecast higher GDP growth rates in 2017 and beyond. A market entry and growth plan will help you navigate around the volatility by developing strategies to mitigate political, regulatory and economic risk. A successful plan also identifies and validates prospective partners and/or clients and helps you establish initial contact with the most promising partners and clients in the selected states or regional markets. The presentation will focus on three key factors associated with export success, based on the findings of a recent survey of about 700 Canadian firms. This survey, which included questions on preparing to export for the first time and key strategies for selling internationally, was analyzed to determine what sets apart the most successful exporters from their less-successful counterparts. In addition to having the right mindset and putting resources behind your export strategy, this research suggests that careful planning is strongly tied to maximizing your chances of long-term success in foreign markets.

NOTE THAT THE WEB SITE WILL BE PROVIDED TO YOU BY E-MAIL ON APRIL 26

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