Search Engine Optimization

There are some parts of digital marketing that every small business owner needs to employ in order to have a sustainably successful business. Whether you are doing the work yourself or contracting it out it is important to understand the basics. Otherwise, you don't know what you don't know so you don't know what questions to ask :)

Learn how search engines work, about technical and on-page SEO, how to do keyword research and how to opimize everything for search engines.