Starting a Creative Business - Mississauga (Music focus)

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Mississauga Central Library

301 Burnhamthorpe Road West

Classroom 3

Mississauga, Ontario L5B 3Y3


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Event description


This Starting a Creative Business one-day workshop is for artists/creative professionals specifically from the music industry who are thinking about starting a business. It provides the basic tools of creating, developing and putting together a solid creative business idea that will shape the business plan.

Through interactive, reflective, and writing activities that correlate with a workbook, participants get to step into the business mind frame and leave with the key components of their business more clearly defined.

Registrants are required to come ready to explore their existing creative business idea.

Takeaways for participants

  • Step into the business mind frame
  • Build a bridge from creative professional to creative business
  • Clarify your business idea, direction & create the base of your business plan
  • Get to know your local business and creative sector supports and community

Guest speaker:

Demetrius Nath, Owner of antiskeptic entertainment, and Mississauga Music

Matthew Zadkovich, songwriter

Viera Zmiyiwsky, established musician

Ian Stanger , an artist manager and the label manager for

Lincoln L.A.B. Blache, a Mississauga Juno-nominated rapper

Michelle Holtzkener, Program Consultant, Ontario Music Office at Ontario Media Development Corporation (OMDC)

Susan Loveless, Small Business & Entrepreneurship Business Consultant, Mississauga Business Enterprise Centre, Economic Development Office


Snjezana Pruginic is a creative business professional and facilitator with over 10 years of experience in the creative sector as a dancer, producer, writer, community art facilitator and art manager. She is also the co-founder and facilitator of "Business of Arts", an art entrepreneurship workshop for visual artists.

“Starting a Creative Business” is an initiative of WorkInCulture to support creative professionals of diverse artistic disciplines who are thinking about building a creative enterprise.

Agenda for the day

Introductions, Welcoming and Logistics

Getting into the business mind frame

  • Defining your skills, strengths and passions
  • Finding the sweet spot (your business)

Mapping your idea / business (and building the frame of the business plan)

  • Your business vision
  • Your business goals
  • Business Analysis

The Heart of Your Business

  • The problem
  • The value
  • The purpose

Who are your clients?

  • Creating your client avatar

Putting it all together (Business Plan Structure)

Next Steps and Action points

Your Community (including guest speakers)

Workshop includes a workbook handout to prepare you for your next steps.
Morning coffee & muffins, lunch and refreshments are included.

"Starting a Creative Business - in Mississauga" would not be possible without the following partners.

City of Mississauga logo

Mississauga Arts Council logo


OTF logo

An agency of the Government of Ontario, the Ontario Trillium Foundation (OTF) is one of Canada’s largest granting foundations. With a budget of over $136 million, OTF awards grants to some 1,000 projects every year to build healthy and vibrant Ontario communities.

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Mississauga Central Library

301 Burnhamthorpe Road West

Classroom 3

Mississauga, Ontario L5B 3Y3


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