The Absence of Research is Guessing: Introduction to Market and UX Research

There is a technical term for the absence of research: guessing. Research, when executed well, mitigates the risks of guessing and enables us to develop products and services that meet our clients needs. Research can also help us identify pain points with our existing products and show us the way of developing better ones!

But how do you do research? When to do it yourself and when to hire a researcher? Which research methods to choose? Get the answers you need and grasp the significance of research, learn how to identify and tackle bias, and understand their impact on developing and assessing products and services!

About the Speaker

Filip Cicek is a seasoned researcher with a Master's degree in Sociology and over 15 years of diverse experience spanning academia, non-profit, and business realms. Proficient in both qualitative and quantitative research methodologies, Filip leads Ruthless Insights, a cutting-edge consultancy specializing in UX and market research.

Ruthless Insights serves as a strategic partner for organizations throughout their product/service lifecycle, from conceptualization to development and beyond. By ensuring that products and services align closely with user needs, Ruthless Insights helps clients effect real change in their users' lives.

Setting itself apart from traditional research consultancies, Ruthless Insights operates with transparency and a direct approach. The consultancy offers premium services at fair prices, accommodating clients on both project-to-project and continuous engagement models. This unique approach empowers organizations to conduct ongoing research and anchor their offerings firmly in user-centric principles.