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The Role of AI in Tourism
Learn about AI tools and technologies that you can leverage to enhance your operations and marketing activities for tourism success.
Date and time
Location
Online
About this event
Curious about Artificial Intelligence (AI) and its potential to help personal and business productivity in tourism? Us too!
Join us as we learn insights and expertise from Emily Baillie, digital marketing and AI consultant, as she demystifies AI technology and tools, making them more approachable and relevant to tourism.
AI training is designed to complement human talent and unlock more potential in the industry. In this session, you'll explore:
- AI in marketing and its role in tourism
- Popular AI tools and technologies and demonstrations
- Examples of practical applications of AI in tourism
- Navigating the ethical considerations and concerns in AI
- Future trends in AI
This AI training is designed to be friendly, inclusive, and easy to understand. The webinar will be facilitated through Zoom and will have closed captioning enabled.
Disclaimer: By registering for this event, you are also signing up to receive future tourism industry emails from OHTO. You can unsubscribe at any time, but we don't think you'll want to!
*This webinar is part of the OHTO's Expand Your Knowledge series and is free for OHTO members to attend. For the full list of past and upcoming webinars in the Expand Your Knowledge series, click here.
Facilitator's Bio:
Emily Baillie is a digital marketing & AI consultant, trainer, speaker and professor. With over 15 years of experience in the marketing industry, she has worked with large and small brands including Resorts of Ontario, Goway Travel, Northern Ontario Travel, Travel Agent Next Door, Tourism Simcoe County, GlaxoSmithKline, Bruce County Economic Development and United Way. Emily has a passion for leveraging tech and AI trends to help Canadian tourism professionals learn and grow.
Through her business Compass Content Marketing she provides content marketing strategy advisory services and leads AI, social media and digital marketing workshops and training for various organizations.
She has developed and taught a range of marketing courses at notable institutions including McMaster University and Canadian Markering Association. She recently won the McMaster University Continuing Education ‘Educational Innovator Award.’ Currently, she is leading an innovative new “AI Micro-credential” with Humber College.
Recently she was named “Top Artificial Intelligence (AI) Voice” on LinkedIn where she regularly shares news and tips for businesses and marketers.