Unlocking the Potential of Asia's Consumer Market Via Digital Sales

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World Trade Centre Virtual Platform

Toronto, Ontario M5X 1C1


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Access the potential of Asia’s vast digital consumer market through our Virtual Market Activation Program connecting you with best-in-class subject matter experts and one-on-one meetings with industry buyers and partners who can help you enter and expand your market footprint in Asia. We will be connecting you with the Asian e-commerce giants, such as Alibaba, Tmall Global, JD.com and Suning. This is a unique opportunity for Canadian brands to capitalize on commercial opportunities by tapping into the world’s largest e-commerce market and a rapidly-growing, affluent middle class.

Please register your interest, and our team will be in contact with you shortly regarding the next steps.

Who Should Join Us?

  • Trade-ready Canadian companies with consumable or wearable products that are interested in capitalizing on the potential of Asia's aggressive consumer market.

  • Industry associations and service providers interested in connecting to and building relationships with high growth Canadian brands and Asian partners.

Why tap into Asia's e-commerce potential?

  • Asia has the world’s largest internet population and by 2040, the region will represent 40% of the world’s consumption and 50% of global GDP.

  • China is leading the digital economy with the world’s largest e-commerce market representing over 50% of global transactions and reaching online retail sales estimated at $1.5 trillion in 2019. China's e-commerce market is expected to reach over $2.6 trillion by 2023.

  • China’s 850 million digital consumers are transforming the rapid commercialization of business models with over 95% of users accessing the internet via mobiles and reaching a mobile share of digital sales of around 70%.

  • Alibaba, the largest digital retail in China, sold over US$30.8 billion in 24 hours during Single’s Day, nearly triple the U.S. online and offline Black Friday and Cyber Monday sales combined in 2017.

  • The world’s largest middle class will reshape consumption with 58% of Chinese households expected to become part of the “mass affluent” category by 2030.

  • Cross-border e-commerce retail imports in China doubled to $17 billion from 2015 to 2017 in order to satisfy the market’s desire for foreign-made goods (Canadian imports rank among the most desirable for Chinese consumers).

Program Overview

  • Pre-Departure Briefing: Introduction to the program, agenda overview and prerequisite materials
    (Total time: 2 hours)

Week 1:

  • Panel discussion and education about the main economic, political and technological trends from best in-class subject matter experts and digital platforms such as Alibaba, TMall, JD.com, Suning, among others. This will provide insights and help Canadian companies refine and adapt their market entry and expansion strategies for digital sales.

  • Virtual site visits to key digital platforms, innovation hubs, distributors and wholesalers to understand their supply chain and identify opportunities for commercialization
    (Total time: 9 hours)

Week 2

  • Professionally organized business-to-business meetings with large-scale buyers, distributors, and go-to-market partners
    (Total time: 3-6 hours)


  • World Trade Centre Virtual Platform

Costs associated?

Business Delegate*: C$200

Please register you interest and our team will contact you with further details

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World Trade Centre Virtual Platform

Toronto, Ontario M5X 1C1


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