Virtual Leadership Through Storytelling Workshop

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Virtual Leadership Through Storytelling Workshop

This seven-hour virtual workshop will be conducted over two days, May 3 - 4, each day from 12:30 to 4:00 PM EDT (9:30 AM to 1:00 PM PDT)

By Bill Baker – Principal of BB&Co Strategic Storytelling

When and where

Date and time

Wed, May 3, 2023 9:30 AM - Thu, May 4, 2023 1:30 PM PDT



Refund Policy

Refunds up to 7 days before event
Eventbrite's fee is nonrefundable.

About this event

  • 1 day 4 hours
  • Mobile eTicket

Learn to use storytelling at work, to increase the impact of your communications and your ability to engage and persuade others.

Great leaders are typically great communicators, and great communicators are typically great storytellers. They use storytelling to connect people to ideas, to each other, and to a vision of the future they want to be a part of and help make real.

Storytelling is a skill. But importantly, it is a skill that can be learned through instruction and sharpened through practice.

This engaging, enlightening, online workshop breaks down storytelling into core fundamentals that are easy to understand and apply, helping you build stronger stories and be a more confident and captivating storyteller.

Our two-day (3.5 hours per day) virtual workshop is relevant for anyone who has to engage others as part of their jobs, including managers, salespeople, lawyers, non-profit leaders, finance directors, scientists, entrepreneurs, researchers, and trainers. Participants will receive the same training we provide to organizations such as Coca-Cola, CPA Canada, Alzheimer Society of BC, Dell, TELUS, GE and Cisco.

More specifically, you will walk out of this workshop with:

  • The ability to approach storytelling strategically, ensuring you are telling the right story with the right message, to persuade and guide others, even those you have no direct authority over.
  • The core content of a strong story, and an understanding on how to develop compelling plots that are focused and drive towards a meaningful point.
  • Skills to improve your story delivery and turn you into a more comfortable, impactful and inspiring storyteller.
  • An understanding of how to use storytelling in presentations, pitches, meetings, and one-on-ones.
  • The framework for a rich “library” of stories to have at the ready, to use in a variety of communications situations and for a variety of leadership needs

To find out more about this valuable training, read testimonials of people who have been through it, or see videos of the trainer, Bill Baker, in action, visit our website. If you have any questions regarding this workshop, please email us at We look forward to working with you!

About the organizer

Since Bill first learned to talk, he has been telling stories: to grandparents, teachers, bus drivers, that nice lady at the grocery store…anyone who would listen. Early on, Bill recognized the profound impact that stories had on people, especially in their ability to connect them to ideas, shape the way they think and feel, and motivate them towards a desired action. This penchant for storytelling continued into his professional career as Bill started using stories not only in his day-to-day communications, but also in his strategic brand planning efforts. As these worlds of brand strategy and storytelling eventually collided, Bill founded BB&Co Strategic Storytelling specifically to help companies uncover the story of their brand, engage and align employees around it and attract customers to it.


An American by birth (a Canadian by choice), Bill spent the first 10 years of his career working in New York City managing global accounts for large multinational agencies such as Grey and Saatchi & Saatchi. Before starting BB&Co, Bill was part of the Global Planning Group of DDB Worldwide where he helped redefine and deploy the suite of strategic planning tools used across the agency’s 205 offices across the globe.


Based in Vancouver, BB&Co works with clients of all shapes and sizes all over the world, including GE, Coca-Cola, Relais & Châteaux, TELUS, Cisco, CPA Canada, Travel Alberta, Canada Beef, The Thayer Leadership Group at West Point, Municpal Insurance Association of BC, the Canadian Centre for Ethics in Sport, Irvine Company and UBC. Bill is a regular presence on the public speaking circuit, an avid blogger and is co-developer of an app called My Own Voice, which helps people consider, communicate and share their end of life care wishes. He sits on the Board of Directors for the Alzheimer Society of B.C., and is a fervent skier, an aspiring jazz pianist, and an eternally frustrated golfer.