Winning at Retail

Retail can be a grind, but in this one-two punch in-person event, you’ll gain key insights to get your products out the door and into the hands, or bellies, of your customers.

In the morning session, Peter will help you understand the current trends of the retail landscape, including:

• Working with merchandisers and buyers
• Maximizing product volume
• Leveraging in-store and trade spend commitments
• Addressing private label competition
• Confidently pitching and winning retail accounts

In the afternoon, Corwin shares his proven strategic marketing framework successful food and beverage brands rely on, including:

• Understanding the role of product features and benefits
• Gaining clarity on target audiences and markets
• Pricing and positioning your product to be competitive
• Branding your product to engage consumers
• Designing your packaging to attract new consumers
• Leveraging an omni-channel promotional strategy

Lunch will be served.

Peter Chapman is a speaker, author and retail marketer. Peter brings over 30 years of food retail experience, including with Loblaws, where he worked with producers and processors to help them become successful brands.

Corwin Hiebert is the Director of Client Experience at Canada’s largest full-service food marketing agency—serving brands such as Hardbite, SunRype and Silver Hills Bakery.