THE BEGINNING

It all started in 2016, at a mommy baby gym class and trying to nurse in a regular sports bra. Impossible. A trip to the mall then confirmed while maternity activewear existed, but it was a far cry from fashionable.

At AFTER9, we are dedicated to transforming the way we view and treat ourselves in the journey of motherhood. Our elevated design lines and fabrics are selected to push the envelope on maternity/nursing wear. The clothing shouldn't just be about getting by, it should be about celebrating your next chapter.

More than the clothes we make, it's also about the opportunities we create for others. We choose to manufacture our clothes in Canada, as we want our supply chain to positively contribute to the opportunities for working parents in our local economy.