Global Experiential Sport Lab (GXSLab)

The Global Experiential Sport Lab (GXS Lab) at FCAD, Ryerson University, is the connection between scholarly research and industry practice in sport and sport media. GXS focuses on the intersection and knowledge transfer between Globalization; Digitization; and Commercialization. A distinctive emphasis is placed on collaboration between scholars, students, faculty and industry initiatives, to remain on the cutting edge in the world of connectivity and in the ever-evolving sport and sport media industry, and to achieve global status and recognition as a leader in interdisciplinary research design and experience.

GXSLab: Where Thought Leadership Creates Industry Impact.