The Velocity is the center of gravity for entrepreneurship and innovation in Macomb County and is located within the Sterling Heights Innovation District. The Center is also the community resource for engaging dialogue, unique training, and educational opportunities, in conjunction with Business Incubation and Acceleration Services. The entrepreneurial incubator provides the support, business resources, and connections needed to help scale an innovative idea into a marketable one.

The programming focuses on technology development, with an emphasis on manufacturing and robotics initiatives as they relate to the region.