How to Brainstorm and Create Social Media Video Content for Your Business

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How to Brainstorm and Create Social Media Video Content for Your Business

Finally, someone to show you where to find all the buttons and features to make videos for your tourism business!

By RTO 9

Date and time

Fri, Jun 21, 2024 9:00 AM - 12:00 PM EDT

Location

The Waterfront River Pub and Terrace

22 Water Street West Napanee, ON K7R 1V4 Canada

About this event

  • 3 hours

Join RTO 9 and Anna Ruck for a morning of hands-on learning of social media video asset creation tactics for your tourism business! This workshop is capped at 25 participants, requires pre-registration and we ask that you limit attendance to one attendee per business/organization to ensure that we are able to assist as many businesses as possible.

In this workshop you’ll learn:

- How to brainstorm and organize strategic video content ideas like a marketer.

- How to organize content ideas to help you create and post video content strategically and consistently.

- How to create videos for social media within Instagram (where to find and how to use all the buttons and features!), including:

  • How to find video content inspiration via the app, save and organize your audios/ideas for streamlined creation.
  • How to choose the right audio and leverage Instagram’s algorithms to create impactful and far-reaching content.
  • How to use the filming functionality within Instagram to create and edit text bubbles, transitions, add a voiceover, captions, etc.
  • How to write effective on-screen text and captions to hook, grow, and create a community of engaged supporters and customers.

Most importantly, you will have an opportunity to create video content during this workshop in a small group coaching setting where you can ask questions and get hands-on assistance on the spot!

Attendees are asked to bring some photos and/or video clips related to their business to help them build out their reel during the hands on creation portion of the session (if you don't have any please contact the event organizer for some free to use content).

* *By registering for this workshop you are singing up for the RTO 9's monthly newsletter. You can unsubscribe at any time, but we don't think you'll want to!

Photos provided by Madison Robertson Photography.


About Your Instructor:

Anna Ruck is a content creator and digital marketing consultant with over 7+ years of experience in the field. She has created content and consulted with countless national, international, and local businesses to assist them in effectively promoting their products and services. This includes Mcdonald's Canada, Proctor & Gamble, Metro Ontario, Reebok, and local organizations and businesses such as Tourism Kingston, Maple Ridge Farm, Carloft, and Mio Gelato amongst others. As a small business shop owner as well as a social media influencer, Anna understands both the perspective of a small business owner and marketer. Find and connect with Anna on social media @socialstruck, and be sure to send along a message to say hi. Don’t be shy!

Organized by

RTO 9 is a regional tourism organization that is funded by the Ministry of Tourism, Culture and Sport Industries. RTO 9 actively promotes tourism for the region and works to support and grow the tourism industry through product development initiatives.

Free